brief: create own brand, natural imagery and colours, logo, print media, personalised illustrations
background: a new brand, set up in 2021 uniting strategic communication with creative design. Organic growth through authentic conversation and design sit at the heart of what the brand does.
challenge: create a visual identity for the brand to ensure recognisability
insight:  natural imagery and colours alongside simple and inviting font can promote inclusivity and authenticity  
target Audience: Small businesses looking to re-brand / start-ups​​​​​​​