Visible on behalf of the invisible...
L'Oreal and Movember Movement Partnership
Movember Foundation team up with L'Oreal Men Expert
Movember's vision is to have an everlasting impact on the face of men's mental health. 

Growing a moustache is visible...
an act on behalf of the invisible realities of men's mental health in the UK. ​​​​​​​
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Campaign Goals: 

To use humour and solemnity across social media and public spaces to develop engaging conversations and foster insightful learning surrounding men's mental health

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SOMETHING WE WISH TO SEE 
Invisible things that need to be seen form the basis of the campaign - but on the same side of that coin there are things we wish we could see...​​​​​​​
People of all ages, sex and follicle growth can share their desires for 'Something they wish they could see' and challenge their friends to do the same across social media 
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SOMETHING WE NEED TO SEE 

Peel off labels on L'Oreal products and possible beer collaboration