BRIEF: MOVEMBER
A L'Oreal and Movember Movement Partnership The project aimed to use humour and solemnity across social media and public spaces to foster engaging conversations and insightful learning about men's mental health. Partnering with L'Oreal Men Expert and Movember, the campaign sought to address the invisible nature of men's mental health issues by making them visible through creative and interactive means.
PROBLEM
The campaign tackles the challenge of making men's mental health visible and breaking the stigma. The goal was to encourage open discussions and raise awareness through visible acts.
EXECUTIONS
The campaign featured moustache-growing as a visible act symbolizing men's mental health. It encouraged people to share their desires for "Something they wish they could see" and challenge friends on social media to grow a 'stache, fostering widespread, interactive dialogue.
