BRIEF: MISSOURI BILLBOARD
Earlier this year, I was commissioned by a client in Missouri who owns a billboard. The brief was beautifully open-ended: “Put on it whatever you think people need to see.” No branding, no messaging constraints—just a blank canvas and a rare opportunity to share something meaningful. I saw it as a chance to say what so often goes unsaid: a quiet, intentional reminder to passersby that “DID YOU KNOW, YOU MATTER.”
PROCESS
The final piece is a hand-painted artwork, created on a 10-foot-long piece of paper and scanned in collaboration with a fine art scanner in London London Graphics to prepare it for large-format print, handled by DDI Media over in Missouri.
