![](https://cdn.myportfolio.com/823411ec-ac11-44a9-8d6a-08cb21d25874/30264c54-86e4-4525-859e-364bd91e5209_rw_3840.png?h=8c28a7c01ee97b0f9fc727aa5de9bbcd)
BRIEF: OTELIER
During my time at Mustard Brand Studios, we were tasked with redefining MDO’s brand identity, website, and marketing assets, we created Otelier. Our goal was to position Otelier as a leader in hospitality technology, offering innovative solutions to boost performance for hotel owners and operators.
![](https://cdn.myportfolio.com/823411ec-ac11-44a9-8d6a-08cb21d25874/f4a3f6b8-f6b7-4de1-8b67-525d7a719b52_rw_1920.png?h=b5ffea9bb0abafc6a45c122d26f63208)
![](https://cdn.myportfolio.com/823411ec-ac11-44a9-8d6a-08cb21d25874/7f953386-c7d0-4928-8b50-aeba6f0ea854_rw_3840.png?h=4958ff9d321df17c7c6d8c765cfede53)
BRAND STRATEGY, NAMING & IDENTITY
We transformed MDO’s brand into Otelier, encapsulating its mission to enhance hotel performance through data optimisation and automation. Additionally, we developed a contemporary, vibrant visual identity that embodies innovation and support.
![](https://cdn.myportfolio.com/823411ec-ac11-44a9-8d6a-08cb21d25874/f1d47892-d361-4b18-b419-4a64a708d36c_rw_3840.png?h=c88829a364dc05204b75c8e38596cef1)
![](https://cdn.myportfolio.com/823411ec-ac11-44a9-8d6a-08cb21d25874/1a6021b6-a694-4aa6-9aa5-c91985b383de_rw_3840.png?h=3768c45ef24cbaffdee170d1d0c0a761)
![](https://cdn.myportfolio.com/823411ec-ac11-44a9-8d6a-08cb21d25874/5bedaab3-f669-4c1b-8b76-a975f2252e20_rw_3840.png?h=dc5c9b91764d258328ac843b708cfd79)
DIGITAL PLATFORM
We collaborated with web developers to extend the brand identity we created into a fully functioning website. This site was designed to operate seamlessly across various devices, ensuring a cohesive user experience.
![](https://cdn.myportfolio.com/823411ec-ac11-44a9-8d6a-08cb21d25874/878e6c79-90bd-4bdb-b6ac-6906698d50c6_rw_3840.png?h=26730f64e2f8a16547eef4423d5c14cb)