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BRIEF: GOTS (Gallery of the Streets)
During my time at Mustard Brand Studios, I had the exciting opportunity to work with a young entrepreneur who had an innovative vision for a digital marketplace dedicated to collectible sneakers and streetwear. Embracing this transformative idea, our team was tasked with crafting a robust business framework and developing a unique brand identity. Our mission was clear: to revolutionise the sneaker trading industry.
![](https://cdn.myportfolio.com/823411ec-ac11-44a9-8d6a-08cb21d25874/f3ad283b-c56b-4a55-b336-0f93362ebc82_rw_3840.jpg?h=c35028894114260778fa48d0770e58b8)
BRAND STRATEGY & IDENTITY
Through strategic creative sessions, we crafted the name "Gallery of The Streets" and designed a brand identity that embodies exclusivity and urban sophistication.
![](https://cdn.myportfolio.com/823411ec-ac11-44a9-8d6a-08cb21d25874/517b9126-de22-4897-ae13-6fc6bf17f6e9_rw_1920.jpg?h=4d81831aa6e5b5f4fd45c831554aeab4)
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![](https://cdn.myportfolio.com/823411ec-ac11-44a9-8d6a-08cb21d25874/8e09694a-3c3c-4548-b9bd-ce1630ee8a4a_rw_3840.jpg?h=61f78bc8ce0821b87eed24453ccb25cd)
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![](https://cdn.myportfolio.com/823411ec-ac11-44a9-8d6a-08cb21d25874/0de5f34e-e1f3-4113-9483-76769be5f0d9_rw_1920.jpg?h=ef27141f5b81446d12c1cccdd48661bb)
![](https://cdn.myportfolio.com/823411ec-ac11-44a9-8d6a-08cb21d25874/61feefe8-a09d-4d28-b38a-e929c5175960_rw_3840.jpg?h=ec9cdc95ca42b7217c9438c3b78d8612)
DIGITAL PLATFORM
We designed our digital platform to offer an intuitive user experience, incorporating features such as the StreetCertified™ authentication process and fast delivery options.
![](https://cdn.myportfolio.com/823411ec-ac11-44a9-8d6a-08cb21d25874/74cd0829-54a4-4437-944f-79750435b5de_rw_3840.jpg?h=db59b8c92bce58815dfd4f889ec3ca48)
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