BRIEF: HELL YEAH GF
Hell Yeah GF, an Atlanta-based bakery, amazed me with its exceptional gluten-free products that defied expectations in both taste and texture. Despite the quality of their offerings, their visual presence lacked cohesion and impact, with multiple inconsistent logos across social media and no unified packaging or branding elements. This inspired me to undertake a rebrand as a personal project in 2023, which I later revisited and refined in 2024 to better align with the bakery’s potential.
The 2023 visual identity radiated youthful vibrancy, with bright colours and sprinkles symbolising playful indulgence.
BRAND STRATEGY
A mission to create bold, satisfying gluten-free products. A vision of indulgence for all, built on values of inclusivity, community, fun, and sustainability.
BRAND IDENTITY
A luxurious yet playful identity, uniting indulgence and inclusivity. Cohesive visuals across all platforms, welcoming everyone to experience a memorable treat.
