BRIEF: RIPE
RIPE, a local green grocer brand, has a mission to fight food waste and promote sustainable consumption practices in local communities. The project included developing eco-friendly sticker labels for produce and creating an informative booklet that serves as a graphic poster and plant pot. Through these efforts, RIPE aims to educate and empower consumers to adopt new storage habits that protect the planet and its resources for future generations.
CONCEPT & STRATEGY
The project addresses the need to combat food waste and promote sustainable consumption habits. RIPE seeks to effectively convey its vision of a world where sustainability is the norm, educating eco-conscious individuals about the positive impact of mindful consumption and new storage practices.
OUTCOMES
We created visually appealing, eco-friendly sticker labels made from plastic-free materials that wash off easily, reducing waste. These labels provide valuable storage information, while an informative booklet explains RIPE's mission and doubles as a graphic poster and plant pot.
GO-TO-MARKET STRATEGY
We developed a promotional and explainer video to showcase the innovative food labels that wash off, serving as proof of concept. Additionally, we crafted targeted social media strategies to support the product launch and drive engagement.
