BRIEF: DELICA.FREE
Gluten-free delicacies within the baking industry have long been a rare find, but recent years indicate significant growth opportunities. Delica.Free stands as an advocate for the exciting possibilities within this developing industry, targeting sustainably conscious millennials. The project aimed to deliver high-quality products, design, and ethical considerations, fostering a community of 'Gluties' committed to positive progress in the gluten-free sector.
BRAND STRATEGY, NAMING AND IDENTITY
Positioned as a "legend in the baking," Delica.Free's brand identity is meticulously hand-crafted using lino printing techniques, reflecting its artisanal approach. The brand's light-hearted strategy targets health conscious millennials, seeking innovative and sustainable ways to treat themselves.
GO-TO-MARKET STRATEGY
Delica.Free promises to deliver high quality with regard product, design, ethical consideration and FUN! To foster a community of 'Gluties' gathered around a mission of making positive progressive leaps within the industry.
